Скачать или смотреть AVOID - Cool Wedding Trends Made by Businesses | Reality of Indian Weddings | Tan Man Dhan

These days, we see cool, flashy, grand weddings around us and on Instagram, but the reality behind those weddings is very harsh and painful. Just for context, the Indian wedding industry is $130 billion, which is more than the GDP of Shrilanka. All the wedding trends, like destination weddings, pre- and post-wedding film shoots, bachelor parties, honeymoons in foreign destinations, and all these we can do on EMI, are playing major roles in ruining a couple's after-wedding life.

30% of Indian weddings are financed by personal or wedding loans, and another 30% are financed by borrowing money from friends and family just to do a grand and cool-looking instagrammable wedding and maintain social status.

Many new businesses are coming up and conventional businesses are also coming up with new techniques and strategies to sell high-ticket products and services to wedding couples. How all the businesses selling the products and services in premium and generating high margins is covered in this video. Please consider subscribing and sharing this video to the needed if you find some value in the content.


Research Links -------
https://www.moneycontrol.com/news/bus...
https://economictimes.indiatimes.com/...
https://www.aljazeera.com/features/20...
https://www.ibef.org/blogs/examining-...
https://www.statista.com/outlook/cmo/...


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