Author As Brand Is Out of Control | Author Platform in 2021

Author platform in 2021... do you need one? (yes) But how much do you need to do? How much is too much? What does Author As Brand look like for authors, how do publishers take advantage and why is it not the best thing for authors?

This is divided into two sections: the first part is practical advice on author social media platforms and branding. The second part is discussion of the myriad problems with the increasing reliance on and demand that authors exists as brands online all the time.

00:00: Introduction
01:16 Author platform basics
03:47 Practical advice for 2021
06:25 Twitter, Instagram Thoughts
12:27 YouTube, TikTok Thoughts
18:22 Author websites, newsletters, blogs
21:28 Author As Brand - The Problem
27:33 Harm against authors
30:15 But Author As Brand can be good...
33:55 Boo hiss publishers
37:41 What to do?

Highly recommend Kacen Callender's blog post on this topic: https://www.kacencallender.com/post/w...

Michelle Schusterman's video about publishing gaslighting us about marketing and sales:    • Let's talk about publishers GASLIGHTI...  

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