Скачать или смотреть The Amazon third party 3P marketplace - is it for you ?

In episode 6, Peter & Sri discuss why being on the Amazon 3P marketplace world wide is no longer a luxury, it's a must have. Most brands have hesitated to do this since first party (1P) relationships closely resemble existing brick & mortar business models of selling in bulk. However, if you are in DTC or B2B this is an easy next step for you. For others who wish to leverage this ecosystem, we discuss how you can get started and keep your brand equity intact. Here's what we discuss and answer :
Q1. Describe 3P marketplaces and why Amazon has it in the first place?
Q2. What are the nuances between “Vendor Central” (1P) & 3P? What are the challenges of selling 1P vs selling 3P? If I have sold my products 1P in the past, can I sell 3P?
Q3. Should scaled brands be on the 3P marketplace?
Q4. What’s the best way to enter a 3P marketplace & why?
Q5. What are the “must-dos” of succeeding in the 3P marketplace?
Q6. What are the best fulfillment options on the Amazon 3P marketplace?
Q7. Are there hidden costs or risks of entering this business model?
Q8. How should you convince leadership that 3P is right for your brand?
Q9. What are some reasons a brand may pivot to this option vs a 1P model?
Q10. What is a brands’ supply chain role in this transformation?
Listen to our podcasts here : https://www.buzzsprout.com/1146830
Episode 6 in podcast format : https://www.buzzsprout.com/1146830/41...
Sri & Peter's intent is not to forecast the future or suggest there's only one way. Our ambition is to see the CPG industry progress in delivering maximum value for the consumer via quality products widely available to all.