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𝗦𝘂𝗺𝗺𝗮𝗿𝘆
Daniel Ghinn, founder and CEO of Creation, a healthcare insights consultancy, discusses the company's work in developing insights from the online voices of healthcare professionals. He shares how the concept of digital opinion leaders emerged and the impact they have on shaping medical practice and improving patient outcomes. Ghinn also highlights the importance of listening to clients and staying agile to adapt to industry changes. He discusses the potential of large language models (LLMs) and artificial intelligence in transforming data analysis and communication in healthcare. Ghinn concludes by discussing the upcoming launch of an app that allows health professionals to explore and interact with the collective intelligence of their peers. The conversation explores the launch of an app by Creation Healthcare that allows healthcare professionals to understand how their content resonates with their peers. It aims to help doctors make a greater impact on social media by identifying the content that has the greatest impact on their peers. The app also provides insights on mind sharing and helps doctors connect with other healthcare professionals who care about similar topics. The conversation also touches on the challenges and opportunities of continuous innovation, the importance of love in business partnerships, and the benefits of delay.

𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀
* Creation is an insights consultancy for the healthcare industry that develops insights * from the online voices of healthcare professionals.
* Digital opinion leaders, healthcare professionals who have influence on their peers through social media, are shaping medical practice and improving patient outcomes.
* Listening to clients, staying agile, and adopting new technologies like large language models (LLMs) and artificial intelligence are key to staying ahead in the healthcare industry.
* An upcoming app by Creation will allow health professionals to explore and interact with the collective intelligence of their peers. The app launched by Creation * Healthcare allows healthcare professionals to understand how their content resonates with their peers and make a greater impact on social media.
* The app provides insights on mind sharing and helps doctors connect with other healthcare professionals who care about similar topics.
* Continuous innovation is a challenge for small companies as they grow, but it is important to explore new ideas and find gaps in the market that larger competitors are not addressing.
* Love should be at the heart of business partnerships to maintain a strong relationship and navigate the challenges of running a business together.
* Delay can be frustrating, but it can also have benefits, whether it is due to external factors or a conscious choice to wait until the right time.


𝗟𝗶𝗻𝗸𝘀
Podcast details: https://go.buroventures.com/podcast
Daniel Ghinn,   / danielghinn  , https://creation.co/


𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀
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