Скачать или смотреть Refining Approach: Hard Lessons in Marketing | Vanessa Hartung

In this insightful episode, we had Vanessa Hartung, an experienced marketer with a wealth of knowledge and stories to share about various marketing campaigns she has led and learned from. Vanessa discusses not just the successful strategies she's implemented, but also the failures and hard lessons that have shaped her approach.

Topics Discussed:

Exploring a crash-and-burn case study and what lessons were learned in terms of aligning internal and customer-facing messaging.
The importance of integrating customer feedback into the marketing process to make informed decisions.
Detailed examination of a failed brand campaign that demonstrated the importance of understanding the customer's voice and perspective.
Discussion of a successful website rebranding for a new company, emphasizing a user-centric approach to design and functionality.
The practical application of using heat maps and user metrics to inform website design, providing insights into user behaviour.
How working directly with CEOs and executive teams can add pressure but also facilitate alignment and swift decision-making.

To follow Vanessa Hartung's ongoing marketing adventures and gain more insights from her experiences, connect with her on LinkedIn. You can also join the marketing discussion with Steve Goldhaber on his LinkedIn and stay updated with his latest conversations and insights. Tune in for more episodes full of marketing wisdom and learning from the trenches.