Why I Pretend To Be a Tiger | Ginger Guttner | TEDxLSU

Behind Louisiana State University’s mascot Mike the Tiger (yes, an actual live tiger) is Ginger Guttner, Public Relations Director for LSU’s school of veterinary medicine. In this hilarious talk, Ginger details how she was put in charge of managing the tiger’s social media accounts and how it changed her view of social media, dialogue and community as a collective technological experience.

Ginger Guttner’s job is not like most peoples’. As the director of public relations for the LSU School of Veterinary Medicine, Ginger’s expertise heralds from communicating the best work of her human and animal colleagues. For over 11 years Ginger has brought humor to LSUVM’s media and publications, and for the past six has brought a voice to Mike the Tiger. By combining informative presentations, current events and behind-the-scenes photos, Ginger lends a fun and accessible voice to one of LSU’s most notable programs. Ginger’s work day may include anything from fielding questions about why Mike the Tiger opts out of game attendance to scheduling television interviews for LSUVM staff. For Ginger, it’s just another day on the job.​

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx