The costliest mistake in Google Ads campaigns is using broad match keywords without understanding how they function, causing businesses to hemorrhage money on irrelevant clicks. Unlike exact match keywords (enclosed in brackets) that trigger ads only when someone searches your precise phrase, broad match keywords display your ads for anything remotely related—from "plumbing school" to "DIY pipe fixes" to "plumber jobs"—resulting in expensive clicks from people with zero intention of hiring your services.
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✅ About Kelsey Flannery (KaeRae Marketing).
Welcome! I’m Kelsey Flannery, also known as KaeRae, a Google Ads expert helping business owners navigate Google tools with ease. Through simple, informative videos, I provide guidance on Google Analytics, Google Ads, Google Business, Search Console, Tag Manager, YouTube Ads, Local Services Ads, Merchant Center, and more.
As the owner of KaeRae Marketing, Inc., I provide results-driven marketing for home service businesses and eCommerce. Certified in key Google tools, I specialize in lead generation, PPC advertising, and online growth strategies. Let’s maximize your business’s online reach and drive real results!
For Business inquiries, please use the contact information below:
📩 Email: [email protected]
🔔 Struggling with Google Analytics, Ads, or SEO? Subscribe for expert tips, effective strategies, & the best tools on PPC, lead generation, and maximizing your online reach!
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🔎 Related Phrases:
Google Ads match types, exact match keywords, broad match limitations, phrase match strategy, keyword targeting precision, ad spend efficiency, search term relevance, Google Ads ROI, targeted ad impressions, keyword conversion rates, wasted ad spend, Google Ads optimization, qualified traffic targeting, cost per acquisition reduction, keyword match selection
Hashtags:
#GoogleAdsMatchTypes #ExactMatchKeywords #BroadMatchLimitations #PhraseMatchStrategy #KeywordTargetingPrecision #AdSpendEfficiency #SearchTermRelevance #GoogleAdsROI #TargetedAdImpressions #KeywordConversionRates #WastedAdSpend #GoogleAdsOptimization #QualifiedTrafficTargeting #CostPerAcquisitionReduction #KeywordMatchSelection
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