Скачать или смотреть Mid-funnel is your strategic target - with Myriam Jessier (SEOin2024)

Myriam Jessier and David Bain discuss how mid-funnel is your strategic target.

Discussion points include:
What do you mean by mid-funnel?
How do you identify Mid-funnel opportunities?
What are good goals for Mid-funnel opportunities?
Can you not work with both traditional marketing funnels and customer journey mapping?
What are the typical touchpoints where SEO is overshadowed and where search is critical?

Read the full transcript of Myriam's interview at https://majestic.com/seo-in-2024/myri...

Watch the original SEO in 2024 series:    • SEO in 2024  

Watch more Additional Insights:    • SEO in 2024 - Additional Insights  

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Timestamps:
00:00 Middle and bottom of the customer funnel
02:01 The definition of middle of the funnel
05:36 How to measure impact
09:08 Focus on the customer journey
12:30 Middle and bottom of the funnel