Скачать или смотреть SEO & AI News Week 37 - Aug. Spam Update, Rank Tracking Disaster and Rater's Guidelines Changes...

🔥 Latest SEO & AI News – September 2025 🔥

🚨 Google Spam Update Volatility
Glenn Gabe’s analysis shows massive drops, reversals, and ongoing turbulence in the August 2025 spam update.
https://x.com/glenngabe/status/196573...

📄 DOJ vs Google Trial Docs – AI SEO Insights
Marie Haynes reveals details on GCC, MAGIT, FastSearch, and Google’s AI ambitions, reshaping SEO strategies.
https://www.mariehaynes.com/google-do...

📉 ChatGPT Traffic Share Still Tiny
Ahrefs data via Tim Soulo: ChatGPT referrals just 0.21% of traffic vs Google’s 41.12%. Growth is minimal.
https://x.com/timsoulo/status/1965728...

🔎 Ranking Strategy & AI Visibility
Metehan Yesilyurt shows ChatGPT citations depend on repeated mid-to-top rankings across queries.
https://x.com/metehan777/status/19661...

📝 Quality Raters Now Evaluate AI Overviews
Marie Haynes highlights QRG updates: AIOs rated for quality, originality stressed, YMYL scope expanded.
https://www.mariehaynes.com/google-qu...

🤖 AI Overviews = Orientation, Not Conversion Killers
Kevin Indig’s study: users trust AIOs for quick answers but rely on brands/blue links for decisions.
https://www.searchenginejournal.com/t...

📊 Structured Data’s Role in AI SEO
Schema + MCP help LLMs ground answers. Structured data is now a strategic necessity for AI visibility.
https://www.searchenginejournal.com/s...

🧪 Search Console Adds AI Overview Filter
Google is testing a new Search Console filter dedicated to AI Overviews? Or Rumor?
https://x.com/gaganghotra_/status/196...

⏳ Google Retiring CrUX Dashboard
The Core Web Vitals CrUX Dashboard will be shut down in Nov 2025. Switch to CrUX Vis, History API, or BigQuery.
https://www.searchenginejournal.com/g...

⚠️ Google Drops &num=100 Parameter
Barry Schwartz notes loss of 100-results parameter, disrupting SERP scraping and rank tracking tools.
https://x.com/rustybrick/status/19671...

https://x.com/brodieseo/status/196722...