MARINE SERRE - GROUND CONTROL Fall/Winter 2024

GROUND CONTROL - MARINE SERRE transports the audience to a marketplace or a bazaar of some sort that lays the foundation for this collection’s show. The show is set at Ground Control in Paris, a hybrid third place*, former railway shed, regenerated into a space which acts as a cultural, social, sustainable and environment player. Echoing the values of the house. The industrial venue includes shops, a large food hall, bars, a radio. A multidisciplinary independent living space, which occupies a unique place in the Parisian landscape.

Entering a cloudy morning, the audience gets into a twilight zone blurring the lines of reality and fiction, contrasting with the apparent casual dimension of the collection. Suspended spheres of light recall cycles of the moon, femininity and graceful elegance, echoing with the collection. This space is filled with life, for our tribe to regroup and connect.


STYLING Benoit Bethume
CASTING The CastLog
MUSIC Stereo Image
FILM by ‪@titreprovisoire6488‬
EVENT PRODUCTION Spotlite
PHOTOGRAPHY Arnel de la Gente
MOVEMENT DIRECTOR Ryan Chappell
HAIR Ali Pirzadeh
MAKE-UP Janeen Witherspoon
NAILS Anais Cordevant

PARTNERS Make-up For Ever, Bumble & Bumble, Manucurist, Palais des Thés, The Organics by Redbull, AIAIAI

#Marineserre #FW24 #groundcontrol #pfw #pfw2024