104. Rebecca Achurch, CEO of Achurch Consulting, on the Top Three Things Associations Need to Pre...

How are you leveraging technology to streamline operations and enhance the member experience? Are you prepared for the next wave of digital transformation? How do you handle resistance to change within your organization?

In this episode of Associations Thrive, host Joanna Pineda interviews Rebecca Achurch, Founder & CEO, Achurch Consulting. Rebecca discusses:
• Achurch Consulting’s process for selecting technology that aligns with your association’s goals.
• Best practices for smooth integrations and minimizing disruption during adoption of new technology.
• How to train and support staff, ensuring that they are equipped and confident in using new technologies.
• How to utilize project management software, video conferencing, and collaboration platforms to keep teams connected, especially in this hybrid world.
• Strategies for addressing pushback from staff and leadership.
• How associations can stay ahead by continuously evolving their digital strategies.
• Using analytics and data to guide technology investments and measure success.
• How to enhance the member experience through digital platforms and personalized interactions.
• The top three things associations must do NOW to prepare for the future: address tech debt, budget for tech, hire for digital curiosity.
• Whether association CEOs need to be tech CEOs; Rebecca says no, but they do need to be tech-knowledgeable.

References:
• Achurch Consulting (https://www.achurchconsulting.com/)