How YogaBar Nailed Offline To Become a 500 Cr Brand | GrowthX Inner Circle

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"Big retailers want big brands on their shelves. For him to be convinced, they need to know that your product will win." Here's how you get them on your side 👇

YogaBar built a 500 CR brand by getting their offline engine right first. Suhasini Sampath (founder, Yoga Bar) shares how to get retail giants on your side & do your selling for you:

💙 Being sales-led. YogaBar trained their sales team to give a passionate spiel about how differentiated their product is.

💎 Getting the retailer to try out your product. YogaBar gave retail folks kits to try out the product with their families & see. Once they did, they became brand advocates.

💰 Market share & understanding real estate value is crucial. Companies like DMart optimize every square foot to maximize revenue.

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