Why More People Choose Pepsi Over Coke: In The Pepsi Challenge

Описание к видео Why More People Choose Pepsi Over Coke: In The Pepsi Challenge

Do you like Pepsi or Coke better? In 1975 Pepsi introduced one of the most successful marketing campaign in history. The Pepsi Challenge. A blind taste test where the participate would choose which cola they preferred.


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Links:

https://juiceboxinteractive.com/blog/...
https://slate.com/business/2013/08/pe...
https://www.marketing-schools.org/typ...



Blink: https://www.amazon.com/Blink-Power-Th...

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