SALON BUSINESS START UP - BRANDING 101

When setting up your salon business getting your branding correct is imperative to being recognised in a busy commercial salon marketplace.  Your brand is more than just your logo, business name or slogan. Your brand tells your potential clients who you are, what you do, what they can expect and reminds your existing clients of who you are whenever they see your strong brand message on social media or in the local area. 


Your brand strategy should shout to your ideal client what you stand for, what you will do for them and it puts across your business personality and for solopreneurs a little bit more of the who you are personally is often incorporated.


Your salon branding encompasses:


• Business Name

• Logo

• Colour Scheme/Palette

• Slogan

• Product

• Price Range

• Where You Deliver Your Service

• How you Promote Your Business

• Brand Values

• Brand Personality

• Brand Identity


There's a few questions you may want to grab a pen and paper for in this episode if you are on your brand journey currently, and even if you think you have your brand sorted, I'm sure there'll be something you can take away with you. 


Start your Branding 101 process here and develop a strong brand that tells your perfect client who you are and why they need to be visiting you.


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