Why Brand Manager Is The Most Sought After Marketing Role After B-School? Ft. Niharika, IIM L Alum

Confused about long term career prospects in Sales & Marketing at Top FMCG companies such as HUL, P&G, ITC etc.? How should one decide if a sales role is right for them or if brand management is their true calling? While it is ok to be confused, it isn’t to be uninformed. Hence, we came up with this video to share the career trajectory to a brand manager and explain what a brand manager really does. While this is one of the most sought after roles and sounds extremely glamorous the responsibilities associated with leading a top brand is immense. This video brings to light the different areas of responsibility that a brand manager is expected to tread on and demystifies the role for complete clarity.

Learn about CTC offered by these conglomerates, skills required to enter this role and step by step guide to what a brand manager is accountable for. For any doubts drop in comments and we will get back on that.

If you are a Sales & Marketing aspirant and desire to get into one of the Top FMCG companies at a B-School, you can check these videos of Niharika:
1. How To Crack HUL & Colgate Palmolive | Prep Secrets By Niharika, IIM Lucknow Alum: https://bit.ly/35upi1s
2. How I Got Into HUL & Colgate Palmolive From IIM Lucknow, Ft. Niharika Gupta: https://bit.ly/2U7LLPj

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