Скачать или смотреть How the Smashed Project is Tackling Underage Drinking | Diageo

The multi-award-winning alcohol education programme for young people developed by Collingwood Learning and proudly sponsored by Diageo, aims to educate millions of young people around the world about underage drinking.

To find out more about the Smashed Project, visit: https://www.smashedproject.org/
Learn more about responsible drinking here: https://www.diageo.com/en/esg/promote...

The Smashed alcohol education programme aims to empower young people to shift their attitudes and make informed decisions about underage drinking. Diageo has been able to reinvent the programme using digital, innovative technologies and interactive film, giving young people the chance to closely relate to the characters. The digital approach gives us the ability to reach an audience of millions and facilitate a cultural shift in their way of thinking about alcohol.

About Diageo:
With over 200 brands sold in more than 180 countries, our portfolio offers something for every taste and celebration. We are a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer; including Guinness, Johnnie Walker and Baileys. We aim for the highest standards in all that we do, mixing responsibility and reliability with incredible flair. Celebrating life, every day, everywhere.

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Watch other films on drinking education:    • Positive Drinking  

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#WeAreDiageo #Smashed #AlcoholEducation

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