Скачать или смотреть PostNord E-commerce in the Nordics Report!

In this episode of the E-commerce Quick Fix Cross-border Podcast, we sit down with Jan Jakobsson, spokesperson for e-commerce at PostNord, to discuss the latest findings from the E-commerce in the Nordics Report.

We explore how Nordic consumers are shopping online today, what makes the Nordic e-commerce market unique, and how logistics, payments, delivery options, and sustainability are shaping the future of online retail across Sweden, Denmark, Norway, and Finland.

This conversation dives deep into cross-border purchasing behavior, the rise of parcel lockers, mobile payments, second-hand marketplaces, and the competitive dynamics between domestic and international e-retailers.

What you will learn in this episode

• How Nordic consumer purchasing power and behavior are evolving
• Why online retail continues to outperform physical retail in the Nordics
• The role of price sensitivity and cross-border shopping
• How delivery preferences differ across Nordic countries
• Why parcel lockers are becoming a dominant delivery model
• Payment method trends, including mobile and buy-now-pay-later solutions
• The rapid growth of second-hand and circular e-commerce
• Key challenges for brands entering the Nordic e-commerce market

About PostNord

PostNord is the leading provider of communication and logistics solutions in the Nordic region, operating across Sweden, Denmark, Norway, and Finland, with additional international operations in markets such as the US, UK, Germany, Poland, China, and Singapore.

With deep expertise in both traditional logistics and e-commerce, PostNord supports retailers with:

Cross-border logistics and global distribution

Parcel locker, service point, and home delivery networks

Third-party logistics and warehousing services

Integrated delivery solutions for e-commerce and second-hand platforms

PostNord plays a central role in shaping the future of Nordic e-commerce infrastructure, offering consumers flexibility, reliability, and choice in how they receive their online purchases.

YouTube chapters

00:00 - Introduction to the podcast and guest
00:49 - Jan Jakobsson and his role at PostNord
01:18 - The evolution of e-commerce in the Nordics
02:02 - What is PostNord and where does it operate
02:55 - Overview of the E-commerce in the Nordics Report
03:33 - Nordic consumer purchasing power and retail outlook
05:06 - Online vs physical retail performance
05:26 - Online shopping penetration in the Nordics
06:24 - Cross-border shopping behavior by country
06:45 - China, Germany, and the US as key sourcing markets
08:16 - Delivery preferences and pickup point behavior
09:37 - Parcel lockers and PostNord’s delivery infrastructure
10:33 - Payment methods and mobile payments in the Nordics
11:32 - Checkout experience and delivery expectations
13:16 - Marketplaces in the Nordic e-commerce landscape
14:35 - Second-hand, circular economy, and sustainability trends
16:33 - Logistics integration for second-hand platforms
18:09 - Trust, reviews, and challenges for e-commerce brands
20:32 - What defines the perfect Nordic checkout experience
21:03 - PostNord’s key competitive advantage