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History Of Product Red | How Did It Partner With Apple | What Happened Later
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Summary:

Product (RED) is a brand that licenses partner companies to create and sell products to raise money and awareness for HIV/AIDS in Africa. Launched in 2006 by Bono and Bobby Shriver, the (RED) campaign partners with major brands like American Express, Coca-Cola, and Converse to create products that donate a portion of their sales to the Global Fund to Fight AIDS, Tuberculosis, and Malaria. Apple, a significant partner, first partnered with (RED) in 2006 with a special edition red iPod Nano, and later released a series of RED versions of its products. Apple has donated over $250 million to the Global Fund through its partnership with the (RED) campaign, making it the largest corporate donor to the organization.

Apple's (RED) partnership exemplifies corporate social responsibility, raising awareness and funds for HIV/AIDS in Africa, while maintaining a socially responsible reputation.

Chapters:
Intro - 0:00
Product (RED) And Apple - 1:03
Apple’s Products - 1:23
Apple’s Commitment - 1:42
Conclusion - 4:03