Made in Wisconsin: Family-owned Palermo's Pizza approaches $1 billion in sales

Pretty much everyone loves pizza. Made in Wisconsin visits the nearly billion-dollar business in Milwaukee that has been serving up frozen pies for decades. Palermo’s Pizza transitioned from an Italian restaurant to a frozen pizza manufacturer in the late '70s and hasn’t looked back since.

Inside the Palermo’s headquarters in Milwaukee’s Menomonee Valley, there’s a flurry of activity as 500,000 pizzas are made every day. From the local ingredients to the imported Italian ovens, it’s all part of the Fallucca family recipe, dating back to their roots in Sicily.

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