Architecture & Scaling Series: Marketing Automation | XP 9 | e-commerce personalization

Sitecore Experience Platform (XP) includes an integrated Marketing Automation (MA) system. This system, combined with content management and contextual intelligence, lets you orchestrate real-time interactions and automate responses and content based on how customers interact with your brand in the moment. The end result is unforgettable personalization, shorter sales cycles, and longer, more profitable relationships.

This video explores Sitecore Marketing Automation to carry out core functions such as enrolling contacts in automation campaigns, evaluating contacts based on defined rules, and performing various marketing actions for individual contacts.

CHAPTERS
00:00 - Introduction
01:36 - Marketing automation plans
03:38 - Scale the marketing automation engine
06:28 - Marketing automation user interface

After watching the video, click the link below to dive deeper into the core elements of a marketing automation plan. Learn how to take automated engagement and personalization to the next level.

https://doc.sitecore.com/xp/en/users/...