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Скачать или смотреть 244: From Service to Software: Creating a Customer-Centric Knowledge Base with KnowledgeOwl with...

  • Navigating the Customer Experience
  • 2024-09-25
  • 18
244: From Service to Software: Creating a Customer-Centric Knowledge Base with KnowledgeOwl with...
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Описание к видео 244: From Service to Software: Creating a Customer-Centric Knowledge Base with KnowledgeOwl with...

Marybeth Alexander has been the Knowledge Goddess and Chief Executive Owl at KnowledgeOwl since she co-founded the company with Pete in 2015. As KnowledgeOwl’s CEO, she's responsible for embodying KnowledgeOwl's mission and values, which include using business as a force for good, cultivating a people-first company, giving excellent service to everyone, and creating awesome knowledge based software.



Questions

· We always like to give our guests an opportunity to share in their own words, a little bit about their journey. So, if you could share with our listeners just a little bit about how you got from where you were to where you are today.

· Could you share with our audience what exactly is KnowledgeOwl, and what do you do on a daily basis?

· What are some of the successes that you've experienced as a CEO of an organization of this nature, and if you were to predict where you see customers experience going in another 3 to 5 years, based on where the technology is currently, what are some of your predictions where that's concerned?

· Now, Marybeth, can you share with our listeners, what's the one online resource, tool, website or application that you absolutely can't live without in your business?

· Can you also share with our listeners, maybe one or two books that you've read, it could be a book that you read a very long time ago, or even one that you've read recently that had a great impact on you, and it could be an impact that affected you personally or professionally.

· Now, can you also share with us what's the one thing that's going on in your life right now that you're really excited about, either something you're working on to develop yourself or your people.

· Where can listeners find you online?

· Now, before we wrap our episodes up, we always like to give our guests an opportunity to share with us a quote. So, do you have a quote that during times of adversity or challenge, you'll tend to revert to this quote if for any reason you get derailed or you get off track, the quote kind of helps to get you back on track. Do you have one of those?



Highlights

Marybeth’s Journey

Me: Now, we always like to give our guests an opportunity to share in their own words, a little bit about their journey. So, if you could share with our listeners just a little bit about how you got from where you were to where you are today.



Marybeth shared that she'll try to do the short version of this. So, she just loves helping people. All of her jobs are her favorite, her favorite jobs have always revolved around people. She loved being a camp counselor, she was a teacher. She also really loved working in hospitality. She loved working at restaurants and bartending and serving folks. And then she transitioned into software support, and she loved helping people there too.

So, she got into software. She was a teacher for a while, and then she transitioned into software, which was actually a pretty good transition, because a lot of the same skills that make you a good teacher for kids also makes you good at doing software support for adults.

So, she grew her leadership in that realm, and she went from being on the support team to being a team lead, to a manager, to a director, and then she got this little opportunity to head up a product, which was a knowledge based product, it was called Help Gizmo at the time.

And she took that opportunity. I was basically like the product owner or manager of that product, and they brought it to market, and then that company didn't want to continue that project, so they ended up giving them the opportunity to buy it, and that is how she accidentally ended up as the CEO of a software company.

She likes to call herself an accidental entrepreneur, because she didn't start out that way, but as luck would have it, she got the opportunity, and now it's been almost 10 years.



What is KnowledgeOwl?

Me: Now, Marybeth, could you share with our audience what exactly is KnowledgeOwl, and what do you do on a daily basis?



Marybeth shared that KnowledgeOwl, they call it knowledge based software, but it was essentially, what knowledge based software is, is a specific type of software that allows you to create a website to share information with whoever your audience is, that is often times your customers.

So, a lot of people use them for their help center and documentation for their software products, but they also sometimes use it for their products for their customers, they have airlines who use them for their help and FAQs, for their customers on their website.

They have customer service teams that use them as a knowledge base for their call center agents. They have lots of companies that use them as their internal knowledge base for all of their playbooks and policies and procedures. So, pretty much what they do every day is help people with...

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