Three Things You Need to Know About Crisis Communications

Описание к видео Three Things You Need to Know About Crisis Communications

The time to prepare for your next corporate crisis is now. Amanda Duckworth, partner at the corporate communications firm Brunswick Group, emphasized that point at a session with KPCB portfolio company CEOs at KPCB’s recent 12-200 Workshop. “With a certain surefootedness, you can coordinate your actions to help, not hurt, the situation,” she said. “In other words, you really need some crisis IQ.”

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