Скачать или смотреть A Masterclass in Advertising | Prasoon Pandey | Ram Madhvani | Shakun Batra |

Two legendary Indian Advertising gurus chat about their journeys, processes, body of work, brands, iconic ads, approaches, and the 'then's and now's' of Advertising - India and the World.

Prasoon Pandey and Ram Madhvani in Conversation with Shakun Batra

Recorded at IFP14
Produced by Team IFP
Creative Director - Aditya Sastry
Executive Editors - Abhishek Sailani | Yuvraj Rajput

00:00 Cold Open
00:42 Intro
01:55 Advertising: Then & Now
04:39 'Rogue Elephants'
06:06 Audiences have Changed
09:00 Recent Iconic Ads
10:10 'Sarma ki Dulhan jo Byah ke Aayi...'
16:25 Ram Madhvani's Kindle Ad
25:50 'Finding the Film'
27:30 '360 Screens around us'
28:55 'If everything is ready, I'm not ready!'
30:20 'Creativity is messy, full of egos!'
31:30 'I didn't know Steamers existed!'
33:00 'Water-cooler Conversations'
34:40 'All your sins are pardoned when-'
36:00 'If they ask to shorten the Ad, ask them to shut up!'
38:10 India's First Cannes Winner
40:13 Outro

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