Increase Amazon FBA Profits with Advanced PPC Optimization - Leverage Free Brand Analytics Data

In this session, you will explore ways to use Brand Analytics data to optimize your Amazon PPC. We'll cover Market Basket Analysis for building baskets, retargeting, and targeting bundles with Sponsored Brands, and using Customer Review Insights for your marketing strategy. Additionally, you'll learn about the Search Query Performance (SQP) report and combining ASIN data into time series for comprehensive analysis.

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🔶 Topics covered in the video:

➤ 00:00 Advanced Amazon PPC optimization
➤ 01:50 About the speakers
➤ 05:56 First things you need to take care of
➤ 09:30 Market basket analysis
➤ 12:21 Cross-selling and upselling
➤ 17:45 Competitor targeting and remarketing
➤ 21:44 Bundle building
➤ 24:58 Customer review insights
➤ 33:02 Product content enhancement
➤ 34:37 Mining for keywords
➤ 36:36 Maximize your use of free search query performance (SQPR) data
➤ 42:43 Data granularity and downloads
➤ 44:22 How to use search query data?
➤ 54:41 Strenght of the funnel
➤ 57:37 SQP report analysis and filtering
➤ 01:00:02 Actions and recommendations for keyword optimization
➤ 01:03:04 Seller Fest Online VIP Package
➤ 01:06:22 Product targeting thresholds
➤ 01:09:25 Broad match modifier
➤ 01:10:12 Analyzing customer reviews
➤ 01:11:36 Tips to optimise ad campaigns
➤ 01:14:27 Contact Ritu and Brent
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🔶 About RITU JAVA

Ritu is very passionate about applying data analytics to get the best ROI on PPC. She has shared her knowledge on over a hundred podcasts, webinars, blogs, and conferences, including Amazon Accelerate, Prosper Show, Global Sources Summit and the Billion Dollar Seller Summit, where she was voted the best speaker.
👉 Visit PPC Ninja here: https://oklik.co/ppcninja
👉 Subscribe to Ritu's YouTube channel:    / @ppcninjas  
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🔶 About BRENT ZAHRADNIK

Brent Zahradnik is the founder of AMZ Pathfinder. He started the company in the summer of 2015 and since then Pathfinder has worked with 100s of brands selling on the Amazon Marketplace across North America, Europe and Asia. Pathfinder manages millions of dollars in ad spend per month and is composed of 22 advertising experts who speak 11 languages. Brent lives in Eastern France with his wife, their cat, and entirely too many bicycles.
👉 Visit AMZ Pathfinder here: www.amzpathfinder.com
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💡 Useful links:

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🎤 ABOUT AUGUSTAS KLIGYS & ORANGE KLIK

Augustas Kligys, founder of Orange Klik Company, has been organizing virtual and in-person events for Amazon FBA sellers since 2016.

Orange Klik connects Amazon private label sellers with top industry experts to help elevate their online businesses. Whether you are a novice or an experienced seller, Orange Klik offers up-to-date tips and expert advice for all levels of sellers.

👉 Subscribe to the Orange Klik channel: https://oklik.co/subscribe
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.

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