Скачать или смотреть Ford's Shocking $19.5 Billion Loss: Shifting Focus from EVs to Energy Storage

In a surprising move, Ford Motor Company announces a $19.5 billion loss as it pivots away from electric vehicles (EVs). The company is downsizing its EV production and focusing on energy storage solutions, particularly battery energy storage systems (BESS).
This strategic shift comes after Ford's joint venture with SK On ended, leading to a series of changes in their vehicle lineup. Ford is adding trucks and vans, discontinuing the F-150 Lightning electric pickup, and expanding into the high-growth energy storage market.
The decision is influenced by changing customer preferences and regulations, with Ford's CEO Jim Farley emphasizing the importance of offering customer choice. The company aims to compete with Chinese manufacturers by producing batteries in the US and targeting the utility and data center sectors.
This video explores Ford's new direction, the reasons behind it, and the potential impact on the automotive and energy storage industries.