Скачать или смотреть User-first Embedded Finance: Unlocking Growth by Solving Real Customer Needs – a fireside chat

Embedded finance is transforming how businesses deliver financial services, creating opportunities to enhance customer experiences and drive growth. But too often we see companies focusing on market momentum rather than the real needs of their users, leading
to unnecessary complexity, friction, and missed opportunity.

In this fireside chat Shona Sabah speaks with Alex Mifsud (Co-founder and CEO at Weavr) to discuss the key drivers behind the recent embedded finance trend - be that customer demand, competitive pressure, or long-term strategic advantage - and explore how businesses can move beyond surface-level adoption by putting real customer insights at the
heart of their embedded finance strategies.

During the conversation, Shona and Alex will also look at the industry's leading embedded finance adoption and identify the biggest opportunities as we look ahead, from AI-driven personalisation and B2B embedded finance, to the growing importance of regulation, trust, and partnerships.