Скачать или смотреть Why Vivek Oberoi and Warner Bros Are Betting on Lab-Grown Diamonds with Solitario | Unscripted Ep.5

Episode 5 of Campaign Unscripted: The Lab-Grown Diamond Revolution

From Bollywood to boardrooms, Vivek Oberoi is betting $100M that lab-grown diamonds will replace natural stones. But is the industry ready?

In this episode, we dive deep into the Warner Bros deal and explore why Tom & Jerry and DC Comics have become the unexpected face of India's diamond revolution. We unpack the natural vs lab-grown debate, revealing the uncomfortable truth about blood diamonds and why billionaires are quietly making the switch. Discover the business model behind Solitario's remarkable journey—how they scaled to 155 stores in just 3 years without burning cash, and why they're rejecting the traditional "spray and pray" playbook. Taha Shah Badussha joins the conversation to discuss celebrity influence, making diamonds accessible to the middle class, and breaking gender norms in men's jewellery. Finally, Vivek shares his IPO vision and roadmap to ethical luxury beyond diamonds, including the collaborations that could redefine the entire category.

Featured Guests: Vivek Oberoi (Co-founder, Solitario) and Taha Shah Badussha (Brand Ambassador, Solitario)

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