The Future of Community-Led Businesses with Mathilde Leo from Circle

Are you curious about the future of creator businesses and the power of community? Discover how community-first strategies are reshaping the creator economy!


In this episode, Colin Gray and Jacob Anderson sit down with Mathilde Leo from Circle to explore the evolving landscape of online communities, content creation, and the tools that are empowering creators to build thriving businesses.
In this episode, you'll learn:

• How community-led businesses are changing the creator economy
• Insights on transitioning from traditional content creation to community-first models
• The power of authentic connections in building a sustainable creator business
• Tools and strategies for managing and growing online communities
• The potential of community-based platforms in combating AI-generated content overloadTools discussed:

• Circle: Community platform for creators
• Figjam: Collaborative whiteboarding tool
• Miro: Online visual collaboration platform
• TubeBuddy: YouTube channel growth and optimization tool
• Fathom AI: AI-powered meeting assistantFeatured creator:


Damon Dominique - A multilingual content creator who successfully reinvented his brand and built a thriving community-based business. Known for his travel content, language courses, and authentic approach to sharing his experiences living abroad.
Try this workflow: Community-First Content Strategy

1. Identify your niche and target audience
2. Set up a community platform (e.g., Circle) to host your content and facilitate discussions
3. Create a content calendar that includes a mix of:
• Regular community events (e.g., live Q&As, workshops)
• User-generated content opportunities
• Exclusive content for community members
4. Engage with your community regularly, encouraging discussions and connections between members
5. Use community feedback to inform your content creation and product development
6. Experiment with different monetization strategies within your community (e.g., paid memberships, courses, exclusive events)Resources mentioned:

• Circle's 2024 Community Benchmark Report (https://www.circle.so/blog/community-...)
• The Rest is Politics Podcast (https://restispolitics.com)
• Damon Dominique's YouTube Channel (   / @damondominique  )
• "Your Global Citizen" by Damon Dominique

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