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Success Breakout: Why We Sabotage Our Wins (And How to Stop)

Why do we work so hard to achieve something, finally break through... and then immediately quit? In this episode, Sule and Nicole dive deep into the psychology of success, self-sabotage, and what it really takes to break out of restrictive patterns that hold us back.
Starting with a shocking story about 15 students who failed their exams on purpose (fearing they'd be "bewitched" for succeeding), we explore the invisible barriers that stop people from achieving what they actually want. Nicole shares her personal journey of training for and completing her first half marathon—but this isn't a running podcast. Her experience becomes the lens through which we examine critical concepts like:

Success Breakout: What it means to forcefully break from a restrictive condition and why most people snap back to their old patterns immediately after winning
Successful Actions: The specific, repeatable behaviors that set you up to win (and why most people focus on the wrong things)
The Holiday Trap: Why we reward ourselves by undoing all our progress, and how to maintain momentum without burning out
Getting Help from the Right People: The difference between seeking advice and seeking agreement
Imposter Syndrome in Action: Sule opens up about his new role and the mental battle of "can I actually do this?"

Whether you're trying to level up in your career, build a business, get healthier, or just stop sabotaging your own success—this conversation will make you rethink how you approach your goals. It's raw, practical, and brutally honest about what actually works versus what we think should work.