Скачать или смотреть [Grabber Lab] How to Automate ROAS & BE-ROAS Calculations in WooCommerce Reports within WordPress

ROAS (Return on Ad Spend) and BE-ROAS (Break-Even Return on Ad Spend) are two important metrics for marketers to measure the success of their campaigns. ROAS measures the total revenue generated from a campaign compared to the amount of money spent on it. This metric helps marketers identify which campaigns generate the most revenue and which need improvement.

BE-ROAS is the amount of money a marketer needs to generate to break even on the cost of a campaign. It helps marketers determine how much they need to invest to make the campaign profitable. Both metrics can help marketers make informed decisions about their campaigns and optimize their marketing efforts to maximize their ROI.

UTM Grabber makes it easy for marketers to get reliable ROAS reports in WordPress with WooCommerce Reporting. Our automated reporting system quickly generates accurate ROAS reports that can measure your marketing campaign's effectiveness and optimize your strategy for maximum return on investment. With our tool, you can quickly and easily generate ROAS reports with the click of a button, saving you time and money. And our reports are always up-to-date and reliable, so you can confidently make informed decisions. Try our tool today and see how it can help you get the most out of your marketing efforts!

In this video, Haktan shows how to leverage your own collected data to make informed decisions in your marketing strategy.

Some important highlights:
00:00 Intro
00:18 End-to-end implementation of sale tracking in WooCommerce (video in the description)
00:21 How can you leverage collected UTM data to make your own data-driven decision
00:47 UTM Reporting utility right inside WooCommerce
01:14 Definition of ROAS (Return on Ads spent), BE-ROAS (break even ROAS), Profit, PM (Profit Margin), and ROI (Return on Investment) and how they are calculated
02:03 How to do a "what-if" analysis to determine how much more money you can spend on ads?
02:10 Real-world example of how to interpret the analytics in the reporting
02:39 Visualizing the analytics at different dimensions (UTM Campaign, UTM Source, UTM Medium, UTM Term, and UTM Content)
02:45 Creating analytics across the advertising platform


End-to-end tutorial for tracking UTMs in WooCommerce
   • [Grabber Lab] End-to-end tutorial for trac...  

About the instructor:
Haktan Suren is the original developer of HandL UTM Grabber and has dedicated his entire life to lead tracking and data analytics. He started his programming journey in high school and has developed several applications for marketers throughout his career. He is a big supporter of open-source and enjoys contributing to the open-source community sharing valuable tips in his blog, and developing applications. He has a Ph.D. in data science.

For more information about UTM and what you can do,
please visit our website
https://utmgrabber.com

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