CONVENIENCE SAMPLING: The Easiest, Simplest and the Most Affordable Sampling Method

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Convenience Sampling is a non-probability sampling technique where the members of the population do not have equal chance of being selected as samples. It refers to getting participants based on convenience; it involves selecting samples based on the availability of the members and their proximity to the researcher.

Convenience Sampling is also termed as accidental, incidental, grab or opportunity sampling.
In this video, ANA PH provides sample situations illustrating how this sampling method is done. Also, she highlights the advantages and disadvantages of this technique.

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