Скачать или смотреть Selling on Amazon: Beyond the Basics With Will Haire

Will Haire is the Co-founder and CEO of BellaVix, a full-service Amazon and Walmart marketing agency. He has managed over half a billion dollars worth of sales on e-commerce marketplaces. Will specializes in helping brands dominate their categories.

Here’s a glimpse of what you’ll learn:

• [0:00] Intro
• [2:43] How Will Haire transitioned from an electrical engineer to an agency owner
• [5:27] Will talks about helping a brand launch a product in a new category
• [8:24] The dangers of disregarding Amazon’s Minimum Advertised Price (MAP) Policies
• [15:02] What are the differences between Seller and Vendor Central?
• [18:30] How to optimize product listings
• [24:01] What not to include on your product listings
• [28:16] Strategies for breaking stagnant sales on Amazon
• [32:01] Amazon fees and pricing considerations
• [43:13] Tackling sales stagnation through leadership
• [47:10] Will demystifies Amazon’s barcodes
• [52:56] How to structure your Amazon Ads budget
• [1:00:23] Will’s military-focused upbringing — and how he manages stress during Prime Day

In this episode…

Many sellers understand the competitive and cutthroat nature of Amazon’s marketplace but may miss the more technical aspects like fees and pricing policies, making profitability and sales growth a recurring challenge. What tactics can you implement to maintain steady growth on the platform?

With deep insight into Amazon’s e-commerce marketplace, Will Haire has witnessed brands triumph and fail based on their knowledge of the platform’s nuances. For instance, if you don’t develop and enforce a firm Minimum Advertised Price (MAP) Policy, your brand may become vulnerable to unauthorized resellers, which decline sales significantly. To avoid sales decline or stagnation, Will proposes optimizing your product listings with quality photos, catchy titles, and compelling copy that includes key features, a description, and a brand story. You should also diversify your ad spend both on and off the platform to drive traffic to your listing and familiarize yourself with Amazon’s fees to structure your budget accordingly.

In this week’s episode of the Up Arrow Podcast, William Harris chats with Will Haire, the Co-founder and CEO of BellaVix, about optimizing sales on Amazon. Will explains Amazon’s fee structures and pricing requirements, the importance of building an audience, and the key differences between Vendor and Seller Central.

Resources mentioned in this episode:

• William Harris on LinkedIn -   / wmharris  
• Elumynt - https://elumynt.com
• Will Haire on LinkedIn -   / willhaire  
• BellaVix - https://www.bellavix.com
• Clockwork: Design Your Business to Run Itself by Mike Michalowicz - https://www.amazon.com/Clockwork-Desi...
• Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz - https://www.amazon.com/Clockwork-Desi...
• Traction: Get a Grip on Your Business by Gino Wickman - https://www.amazon.com/Traction-Get-G...
• The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Ste en R. Covey - https://www.amazon.com/Habits-Highly-...
• The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday - https://www.amazon.com/Obstacle-Way-T...
• “How Your Amazon Price Listing Affects Profitability With Chad Rubin” on the Up Arrow Podcast - http://www.elumynt.com/blog/how-your-...
• Chad Rubin on LinkedIn -   / itschadrubin  
• Profasee - https://profasee.com
• PickFu - https://www.pickfu.com

Sponsor for this episode...

This episode is brought to you by Elumynt. Elumynt is a performance-driven e-commerce marketing agency focused on finding the best opportunities for you to grow and scale your business.

Our paid search, social, and programmatic services have proven to increase traffic and ROAS, allowing you to make more money efficiently.

To learn more, visit https://www.elumynt.com