Скачать или смотреть Drinks as Merch - The New Trend in the Beverage Industry

The drinks game has changed.
We’re not just talking supermarket shelves anymore, we’re talking brand extensions you can crack into.

From where we sit at East Coast Canning + Printing, we’re seeing a huge wave of people launching drinks not to land in Coles or Dan’s, but to extend their brand into people’s hands.

Branded waters at events. Recovery drinks for fitness crews. Hydration cans after a surf comp. Useful. Credible. On-brand. Right place, right moment.

As put perfectly by the crew;
'If you only look at retail shelves, you’ll completely miss the Aussie drinks boom.
And it gets even wilder when you think about it…
If someone like Jennifer Aniston launched a beverage, it wouldn’t just be a drink.
It’d be a vibe. A lifestyle. A little taste of “what it feels like to be Jen.”

That’s the power of drinks-as-merch its and extension of the brand — liquid brand identity.

So it begs the question we threw around on the chat. Is there still room for new brands? Or have drinkers run out of patience? Where are we really at?

Hit play on Cracking Cans to hear the ECC Crew dive into the fresh realities of launching a beverage in 2025 — from merch-drinks to meaning, moodboards to market fit.

It’s a juicy one. https://ap1.hubs.ly/y0pR-K0

#CrackingCans #EastCoastCanning #BulletProofCans #DrinksIndustry #BeverageMarketing #BrandBuilders #AussieDrinks #ECCPlusP #FreshThinkingSmartDrinking