Скачать или смотреть GXNow Turning Public Services into Government Experience

In this video, explore how the UAE's Government Experience (GX) initiative is transforming government services into seamless, customer-centric experiences. Learn how GX is setting a global template for excellence in service delivery, focusing on enhancing citizen satisfaction and trust by leveraging technology, data, and proactive service models.

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Discover how the UAE is designing government services that are efficient, intuitive, and tailored to the needs of citizens, aiming to make them not only the best in the world but also the most satisfying.

The video highlights the importance of adapting government services to meet the growing expectations of citizens, who are accustomed to the convenience and efficiency of private sector services. It emphasizes the shift from reactive to proactive services, using data to anticipate citizens' needs and deliver solutions before they even request them.

The UAE's approach, including innovations like the "Mabrook Mayak" service bundle for newborns, demonstrates how the government is simplifying processes and reducing the number of steps required to access essential services. The video also discusses the critical role of collaboration, experimentation, and training within government organizations to drive these changes, creating a customer-centric culture and fostering trust in government services.

GXNow Turning Public Services into Government Experience

This is a video from the GX Now Series. Watch the full GX Now documentary at www.GXNow.com

00:00 Intro
00:41 Discussion on citizen expectations
01:16 Importance of trust in governments
01:47 Understanding the user's perspective to improve government services.
02:22 The expectation for government services to be as convenient
03:01 The UAE's approach to bundling services
03:35 Introduction of the "My Government" project
04:13 The value of collaboration
04:40 The importance of experimentation within government organizations to refine services
05:08 UAE's vision is to make government services more customer-centric
05:35 The shift from designing services to meeting government needs to focus on citizen needs
06:09 Outro

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