Скачать или смотреть DICK's "House of Sport" 2024 Boston Marathon Campaign

DICK’s Sporting Goods launched an epic Out-of-Home (OOH) campaign to promote the grand opening of “DICK’s House of Sport”, a 100,000 sq ft. experiential retail destination in Boston’s Back Bay. The timing was perfect, aligning with the 128th Boston Marathon—Boston’s most anticipated annual event, attracting over 1 million spectators and 30,000+ elite athletes from around the globe. Riding this wave of excitement, DICK’s flooded the city with a massive OOH campaign that included strategically placed, high-impact ads near their new store and along the marathon route. The contextually relevant, marathon-themed campaign successfully captured the attention of Bostonians, drawing thousands of excited consumers to the store for its grand opening weekend!