Скачать или смотреть CMOs Unscripted Episode 8: Navigating B2B Marketing in International Markets — A CMO's Perspective

New podcast drop! Tune into our latest episode - out today - to learn loads from Evanna Kearins, CMO International at UiPath, including exactly why It's time to say goodbye to MQLs!”

Why?

As Evanna shares, the MQL metric drives the wrong behavior, as it focuses on volume over quality. It's time to shift to a more impactful approach: engaging the right people in the right accounts at the right time.

MQAs (Marketing Qualified Accounts) are the future! Focus on quality over quantity and align your marketing strategy with real business outcomes.

The MQL's demise is a liberation for marketers to focus on what truly matters: driving meaningful engagement and revenue growth.

Join the movement and ditch the MQL!

Watch and subscribe now on YouTube:
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