Скачать или смотреть How to Assess Your Partner Program’s ROI

Many companies run partner programs without knowing whether they’re actually profitable. In this clip, The York Group explains a simple way to assess the effectiveness and viability of your partner program starting today.

Using their free Partner Break-Even Calculator (available at theyorkgroup.com), companies can quickly understand the true cost of supporting partners vs. the revenue they generate. Most organizations don’t split costs between direct and indirect models, leaving them blind to the real ROI of their channel efforts.

If 80% of your partners fall below the break-even point, you likely have a systemic issue with your program structure. If most are above break-even, you’re probably doing things right. The calculator gives you a fast, accurate diagnosis of partner performance and whether your channel model is aligned with the resources you’re investing.

Once visibility improves, companies can address misalignment, optimize support costs, and create a more efficient, revenue-positive partner organization.

#xAmplify #PartnerProgram #PartnerManagement #ChannelStrategy #ChannelGrowth #PartnerROI #PRM #TheYorkGroup