Why 10 Luxury Clothes and Accessories Are So Expensive | So Expensive Marathon | Business Insider

It's no secret that luxury clothing and accessories command a high price tag, but the reasons for why fashion items have a high cost can vary. For something like Stetson cowboy hats, it can be a combination of choice materials plus the cultural significance of the brand with celebrity endorsements like Beyonce and Dua Lipa. For others, brands create a business strategy based on limited supply and rarity, like Supreme drops and the Air Jordan resale market. Still other luxury prices boil down to the time-intensive methods used to create something like a single pair of Momotaro denim pants in Kojima, Japan. We take a journey across the globe to see how some of the most expensive luxury fashion items are made, and why they're so expensive.

0:00 - Intro
:36 - Why Japanese Denim is So Expensive
11:33 - Why Stetson Cowboy Hats Are So Expensive
18:06 - Why South Sea Pearls Are So Expensive
27:24 - Why Cuban Link Chains Are So Expensive
34:42 - Why Bespoke Dress Shoes Are So Expensive
42:52 - Why Chiso Kimonos Are So Expensive
54:48 - Why Supreme Is So Expensive
1:01:49 - Why Nike Air Jordans Are So Expensive
1:09:27 - Why Doc Martens Are So Expensive
1:16:08 - Why Birkin Bags Are So Expensive

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Why 10 Luxury Clothes and Accessories Are So Expensive | So Expensive | Insider Business