In this podcast, celebrity hairdresser Nikhil Sharma, co-founder of Nikhil Sharma Hairdressing Salon (NSH), shares insights on his journey and the hairdressing industry, covering a wide range of topics:
Choosing the Profession: Nikhil explains why he decided to become a hairdresser, sharing his passion for creativity, his inspiration, and the factors that led him to choose this career path.
Early Days: He recounts his initial experiences in the hairdressing industry, the challenges he faced, and the lessons he learned during his formative years.
Becoming a Professional: Nikhil discusses the journey and challenges that shaped him into the professional he is today, highlighting key moments and turning points in his career.
Starting His Own Salon: He delves into the reasons behind launching his salon with the love of his life, his wife Amapreet, who is now the CEO of NSH and ensures everything runs like clockwork. He shares the vision they had and the steps they took to turn their dream into reality.
Salon Design: Nikhil shares how he decided on the look, feel, and interiors of his salon, emphasizing the importance of creating a unique and inviting atmosphere for clients.
USP: He explains the unique selling points that differentiate his salon from others, including specialized services, personalized customer care, and innovative techniques.
Service Protocols: Nikhil outlines the standards and protocols he has set to ensure the best service for his patrons, ensuring consistency and excellence in every client interaction.
Honest Recommendations: He emphasizes why he never pushes wrong products on his customers, focusing instead on honest recommendations that meet their individual needs.
Product Selection: Nikhil talks about the criteria for choosing products used in his salon, ensuring they align with the salon's values and meet high-quality standards.
Launching a Salon: He provides insights into what it takes to start a salon, including planning, location selection, and initial investments.
Marketing Strategies: Nikhil discusses effective ways to promote a salon, why deep discounting isn’t the right approach, and alternative strategies to attract and retain clients.
Cost Structure: He explains the financial aspects of running a salon, including cost management, pricing strategies, and maintaining profitability.
Success in Hairdressing: Nikhil shares keys to succeeding in today’s hairdressing world, emphasizing continuous learning, staying updated with trends, and maintaining a strong client relationship.
Hiring Process: He describes how he hires the right talent for his salon, focusing on skills, attitude, and cultural fit.
Earnings Potential: Nikhil outlines what aspiring hairdressers can expect to earn today, providing a realistic view of the financial rewards in the industry.
By listening to this podcast, you'll gain valuable insights into the world of hairdressing, from starting and running a successful salon to building a loyal client base and achieving professional growth.
Links:
Website: Nikhil Sharma Hairdressing
Instagram: @nikhilsharmahairdressing
Personal Instagram: @nikhilsharma_hairgician
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