Find your digital compass with InKozi USA! GOOGLE controls the search industry

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In a recent ABC interview, Bert Seale, the founder of InKozi, shed light on the issue of how Google controls local search results. Seale, with his expertise in the tech app industry, raised concerns about the legal implications of Google's dominance in shaping search results. He emphasized that Google's influence in local search is undeniable and often detrimental to smaller businesses.

Google's control over the search industry has a significant impact on user experience. By personalizing search results and displaying targeted ads, Google aims to provide a tailored experience. However, this customization can limit exposure to diverse perspectives and potentially lead to filter bubbles. Additionally, concerns about privacy and data collection have raised questions about the extent of user control and the trade-off between convenience and privacy.

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