Ep 13 Suhel Seth - Impact of Culture on Branding & Advertising

1. How does culture impact branding, marketing and advertising? What is unique about branding in India vs rest of the world
2. Is creativity a means to an end or can it be an end in itself? Rational (response to brand clutter) vs the emotional?
3. How necessary is it for a Marketeer to be rooted or understand socio-cultural know how of the markets they work in?
4. Why do creative fields lead to cultural deracination is one the cause of the other
5. Community building around a brand and Fanclubs? How can brands meaningfully become part of culture
6. Has the art of telling a story changed with digital? Subscription vs advertising
7. Branding of Indian culture and how it can be made cooler or more relevant for the youth with times

The Indic Explorer channel is a platform to explore different facets of Indic Culture and its relationship with modernity. Our flagship show will be The Indic Paradigm where we will speak to interesting people from different spheres of Indic cultural space that represent the finest creative and intellectual minds who represent our culture.

Our endeavor is to reach out to culturally conscious younger people who are deeply tied to the values of the culture while still embracing modernity. We will soon be bringing interesting discussions on different topics ranging from culture, civilizational issues, history, geopolitics, philosophy, music, literature dance, art and architecture.

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