Philosophy of Branding : How Do Luxury Brands Control You ?

Philosophy of Branding: How Do Luxury Brands Control You?
#philosophybrand #luxury
Why do people want to buy luxury items? Is it because of the quality and craftsmanship, or is it because of the status and higher social standing they bring?

Today, brands dictate the way of life and behavior of consumers, influence their culture and scale of values, and form target audiences.
Every company needs practical methods that make it possible to shape the behavior of employees and customers. These can be childhood memories or rituals that create an atmosphere of trust and understanding, or even build a sense of community.

The goal of a brand is to influence people’s subconscious and thus awaken emotion, loyalty, and faith in the brand. So, why do people feel better when they wear brand pieces? Does wearing expensive clothes make them feel more confident? How do brands like Gucci, Chanel, Louis Vuitton, and others control people?


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