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This is how I track my Marketing Spend with Airtable

Prior to this, I knew what my general "Advertising Spend" was but that's about it... I didn't know how this was reflected in my funnel:

Cost per lead
Cost per deal
Cost per meeting
Cost per contract sent
Cost per closed deal
LTV to CAC ratio
and more!!!

Additionally, I had no idea what my conversion rates were (A-Z):

Number of leads contacted
Percent of leads engaged
Percent of deals created
Percent of meetings booked
Percent of show-up rates
Percent of BANT qualified
Percent of Contracts sent
Percent of Closed deals
and more!!

Lacking these numbers made it hard to know where I should direct my marketing efforts. This simple Airtable workspace should help!!

I chose Airtable because I had prior experience using it when giving away 100 free automations: afonto.com/automations

How do you track your Marketing Spend/Conversion Analytics?