The strange popularity of GOJIRA (and what it says about metal fans)

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What explains the strange popularity of Gojira? Some of what I look at:
Gojira's history including "The Link," "From Mars To Sirius," "Flying Whales," and "The Way Of All Flesh" and evolution from death metal to groove metal
Why Joe Duplantier's vocals and Mario Duplantier's drumming are so important
How Metallica and Lamb Of God gave Gojira their big breaks
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0:00 Intro
3:05 The history of Gojira
9:21 The mystery of Gojira's success
12:36 Why they don't need social media and big personalities