Mastering Digital Marketing: Essential SEO Strategies for Small Businesses

In this episode, digital strategist Kyle from Social Geeks Digital Agency breaks down the essentials every small business should know before investing in digital ads. Kyle covers the importance of having a well-optimized website, focusing on brand awareness, and the role of search engine optimization (SEO). Key topics include on-page and off-page SEO, the significance of keyword research, crafting content strategies, and leveraging tools like Google's Search Console and Bing's Webmaster Tools. He also highlights the benefits of working with an SEO agency and their current Black Friday special.

00:00 Introduction to Digital Marketing for Small Businesses
00:46 The Importance of a Good Website
02:18 Understanding SEO: The Basics
02:39 On-Page SEO Strategies
06:01 Off-Page SEO Explained
08:01 SEO Tools and Tracking
10:06 Content Creation and Blogging Tips
11:02 Benefits of Working with an SEO Agency
11:43 Conclusion and Next Steps