How To Use Facebook Attribution Settings. 3 Real Ad Account Scenarios.

How to choose which facebook attribution setting to use. Use the default 7 Day Click/1 Day View? Or is it worth testing other attribution settings. Remember Meta also uses this setting to optimize your ads!

In this Video I go through 3 real scenarios from 3 different client Ad accounts to show you how to use these Attribution windows to get the best results!

00:00 Meta’s Default Attribution
00:50 Scenario 1: Increase Spend, No Increase In Sales
02:20 Audience Segments ASC
03:35 Scenario 2: Use 7 Day Click
05:04 Scenario 3: Use 7 Day Click, 1 Day View


Drop any questions in the comments below!

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ABOUT ME:

Hey! Welcome to my channel. I have managed over 10 shopify plus stores across North America & India. Managing over $20 million in Ad spend over 5 years across all accounts. Previously I worked at 2 of the fastest growing DTC brands in Canada - Knix & Mejuri.

I've scaled facebook ads from $100 per day to over $50k per day in Ad spend while hitting CAC & ROAS targets. A full funnel approach with a focus on Paid social - Facebook, Instagram & Tiktok

I'm currently working with select e-commerce lifestyle brands on scaling their ads. Either active management or as a growth consultant to in-house teams.

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