Скачать или смотреть ANOC Social Media - 2nd Workshop | November 30th 2021

In partnership with the social media agency Redtorch, ANOC delivered the second Social Media workshop for the world’s NOCs.

This workshop reviews the social media learnings from Tokyo 2020. The NOCs of Puerto Rico and Malaysia present their success stories from working with athletes and conveying their emotions during the Tokyo 2020 Games. Katie Williams from the digital media company Greenfly presents a case study on working with athletes. Vidal Castillo from Facebook (Meta) speaks about the principles of successful branded content that will enable opportunities for monetization. Towards the end of the workshop, sports marketing specialist Guy Horne from H&A Media gives some tips on using social media in China, with the Beijing 2022 Winter Olympics in mind.

The ANOC NOC Social Media Handbook and the slides of the presentation are available on our website: https://www.anocolympic.org/documents/

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