Why Pakistan's biggest brand Polka Ice Cream was closed |

Описание к видео Why Pakistan's biggest brand Polka Ice Cream was closed |

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Polka ice cream was Pakistan’s first national and well-known ice-cream brand. It was set up by Mr. Azhar Ansari who had previously worked for Igloo ice-cream of Chittagong. Mr. Azhar Ansari, along with his brother Zakir Ansari, decided to set up an ice-cream plant in West Pakistan. Using bank loans, they set up a plant each in Lahore and Karachi, where Polka sold and distributed its products throughout the country.
Polka was the leading ice cream brand in Pakistan but soon international giants came into the market and in 1994, Unilever acquired the shares of Ambrosia International Ltd., Mehran International Ltd., and Pakistan Industrial Promoters Ltd., which form the Polka group of ice-cream companies.
Polka employed more than 700 people and is still remembered by Pakistanis. It will forever be cherished as one of the best loved ice cream brands of Pakistan.

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