Starbucks' Transition in China: From Coffee Market Dominance to Second Place in the Craze

Описание к видео Starbucks' Transition in China: From Coffee Market Dominance to Second Place in the Craze

Join me in this episode as we unravel Starbucks' journey in China. From being a coffee market leader to securing its place as the runner-up in the coffee craze, we'll delve into the strategies, challenges, and innovations that have shaped Starbucks' presence in the Middle Kingdom. Grab your favorite brew and stay tuned for this intriguing exploration on 'Talk About A Thing'.

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