Скачать или смотреть High CPMs On Facebook? Watch This!

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High CPMs On Facebook? Watch This!

In this video I break down why your Facebook CPMs are so high and what you can do about it.

I explain how Facebook ad CPMs are calculated, what factors affect them, and why competition and audience size matter.

You’ll learn specific strategies to lower CPM, like shifting your messaging, targeting less saturated desires, and using static ads over video ads.

I also cover why focusing solely on CPM can backfire and why cost per purchase should be your true north when scaling Facebook ads in 2025.

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Who am I and why should you listen to me?

I’m William Kast, and I help 7-8 Figure DTC Brand Owners scale with Facebook Ads. I’ve already generated over $9M on the platform.

On the channel, I’m sharing my insights, experience, and best practices for free with one goal in mind: to help you make better ads!

I personally don’t like to rely on mass-testing ad creatives. Instead, I focus on launching them with sniper precision based on much research and psychology to make them hit, and scale brands a lot just with a few viral ads.

✅ Want to Scale Your ECOM Brand with Ads? Get Your Scaling Plan: https://www.aetherads.com